On the occasion of the past MUNICH FABRIC START the HIGHTEX AWARD was presented for the first time at the KEYHOUSE, the new creative and innovative forum. Awards went to the winning product developments for Fabrics and Additionals in the categories Technology, Smart Fibres, Sustainability, Resource Efficiency, Finishing and Functionality.
With this innovation award MUNICH FABRIC START honours and encourages the efforts and endeavours of leading fabric manufacturers and findings producers to invest even more in future-proof product developments.
The requirements of the market, but especially consumer demands in terms of innovation, added value, functionality and USP, are constantly on the rise. The presentation of the HIGHTEX AWARD provides high media exposure and, hence, also cross-sector attention for future-proof product areas that play an increasingly important role in the portfolio of products. Technical revolutions require courage, creativity, know-how and investment. The HIGHTEX AWARD is therefore also recognition of pioneering achievements of this kind that generate new impulses in product finishing.