Esteemed textile designer Sarita Handa marks her studio’s 25th anniversary with her first branded collection.
Known for her fine detail work, Handa has designed and manufactured private label home furnishings for Pottery Barn, Macy’s, Zara Home, and Bloomingdale’s, among others. India, where her studio is based, is also home to three Sarita Handa stores.
The new Sarita Handa Handwoven brand products are constructed of environmentally friendly and sustainable of cotton yarns than have been spun on hand spindles and woven on manually operated looms. Embroidery and other embellishments are added to the finished pieces in Handa’s studio.
The brand debuts with three collections – Turkman, Boro, and Sri Lanka – with duvet covers and shams, bedspreads, throws and decorative pillows. The line has been designed for boutiques, interior designers and high-end department stores.
The Sarita Handa Handwoven collection is made in collaboration with 65-year-old Sarvoday Ashram Etah. The institution has been active in the development and propagation of handspun and hand-woven fabric that is natural, eco-friendly and biodegradable. There is a school on site, and many of the women associated with the ashram take a spinning wheel home with them so they can work while tending to their families.
“Our collaboration with the ashram helps and strengthens the cause of women empowerment, giving women weavers abundant employment opportunities,” said Handa.
Sarita Handa is all about pure design made with uncompromised craftsmanship. Since the establishment of its business in 1992, ‘SARITA HANDA’ has focused on its key strengths - design, innovation, exquisite detailing and quality workmanship.
The company’s design and manufacturing arm sells to major retailers around the world. The dedication to this vision has taken Sarita Handa from a leading export house to a major luxury retail brand.
Bringing back to life the old school art of Indian needlework translated into global styles of inspiration (ie French, Moroccan, Portuguese) the line of soft goods was launched. What started out as an internationally inspired textile and linen range being the focus has turned into a comprehensive line of furniture and decorative accessories too. What is noteworthy is that the signature textiles and embroideries are in complete harmony with the lifestyle products so painstakingly and selectively sourced. Sarita Handa is more than just a home furnishing brand, it is a total home design resource.
Excellence in innovative design and uncompromising quality are two things synonymous to the brand. The customers deserve the best the world has to offer and the brand strives to be there to fill this need.