Q -Can you tell us about new trends of Moral that shows a strong performance in the European markets?

As Moral Textile, we have been exporting to over 60 countries all around the world. Our main market is the Europe region. We make direct sales with "Mode Home", a brand of Moral Textile, through our sales network in Europe. As every region has its unique style and trend; this year's trend is fabric that natural textures are blended with vivid colors and shades. Vivid colors used with natural and antique tissues adorn our living spaces. So we featured designs on linen and natural grounds in the collection.

Q - You are one of exhibitors in Evteks, what are your expectations from the event in terms of meeting customer requirements and demands?

Evteks is one of the leading brands in our industry. So most of all, the companies have to give due consideration to Evteks and invest in it regardless of conjuncture. 2016 is a challenging year for us as the country, so we predict that it can be seen a decline in the number of foreign visitors but we have no any doubt that in general, the rooted visitor portfolio will be there. As it always has been, We think that we will have a fruitful event this year.

Q -Are you interested in Iran as an alternative market? Also are you looking for new markets because of the crisis between Turkey and Russia?

Both Iran and Russia are significant markets for Turkish home textile industry. The two countries had a considerable share in our export over the years. With the lifting of sanctions the Iranian market that was declining in recent years, will be an important alternative for the home textile industry. Our companies were already looking for alternative regions because of the economic crisis in Russia. After the political crisis between the two countries, this process gathered speed. We are always studying on alternative markets. The world is a big market and as Turkish home textile companies, there are still a significant share that we can get from it. So it is essential to diversify markets and products so that we can ensure continuity.

Q - Now you are president of Demirtas Organized Industrial Zone Industrialist and Businessmen Organization (DOSABSIAD), do you carry out a global brand work to promote image of Bursa as "the capital of textile and automotive"?

Demirtas Industrial Zone (DOSAB) completed all sorts of upper and sub structure investments. It is one of exemplary industrial zones among Turkey's OIZs thanks to its high technology facilities. We, with a strong sense of responsibility, launched a P&D study called "DOSAB Home Textile Cluster" supported by the Ministry of Economy in order to both contribute our companies and gather the leading home textile companies in our region. Within the project launched by DOSAB and DOSABSIAD, sixteen companies carry out actively overseas marketing, R&D/P&D and training studies. In addition to this, we will put "DOSAB Automotive Cluster" project into practice in the year. Bursa is a heart of textile and automotive and DOSAB is one of the most important production bases. Our efforts to contribute this brand value are continuing apace.

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Mr. Hasan Moral, President of Demirtas Organized Industrial Zone Industrialist and Businessmen Organization (DOSABSIAD) answered our questions for Evteks issue.
Mr. Hasan Moral, President of Demirtas Organized Industrial Zone Industrialist and Businessmen Organization (DOSABSIAD) answered our questions for Evteks issue.
Published: Wednesday, 22 May 2013 02:57

Q -Can you tell us about new trends of Moral that shows a strong performance in the European markets?

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Published: Saturday, 14 May 2016 02:57

After its remarkable success story of EVTEKS fair Istanbul Trade Fairs , an affiliate of CNR Holding, will be organizing the 5th edition of HOME&TEX. It reveals the most covetable names in home fashion with a more enriched content on 25 - 28 October 2017.

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